Marketing Manager BMW Group Portugal Statement

"Already for some years, BMW’s route is related with sailing high competition practice. The Oracle BMW Racing Team emerge to participate on the America’s Cup, probably the most prestigious and oldest international sailing competition. Given the technology complexity of the boats, BMW add an engineering automobile structure, directed for the technologic development of the boats aerodynamics, materials innovation, structural analysis, measurement techniques, endurance and material lightness. 
In 2006, BMW create his own international competition, a non professional sailing trophy, the BMW Sailing Cup, in order to allow their clients and sailing fans, to participate and contact with the brand and the sailing world at BMW.
In 2009, is then presented in Portugal the BMW Sailing Cup, with a sport and competitive side and the BMW Sailing Academy, a sailing school with the objective to allow who never sailed or who pretends to improve their sailing skills, to be able to do it 365 days a year.
So, BMW in Portugal create a contact platform with their clients and brand lovers, with these two sides (competition and teaching), that will certainly reinforce the link between BMW and sail, in national soil, allowing sharing common values: Innovation; Efficiency; Dynamic and all Competitive Spirit inherent to sail.
BMW Sailing Cup and BMW Sailing Academy are both long-term projects, so BMW Group in Portugal called upon a partner, which was able to guarantee the required professionalism and continuity to success. Terra Incógnita was the only national company that gather all the BMW Group demanding requirements, to start this innovator (novelty) project. For the professionalism, rigorousness, efficiency and commitment to quality and continuity, Terra Incógnita clearly has been overtaking every single challenge that has been appearing along this project."

Marketing Manager
BMW Group Portugal