Marketing Manager Pernod Ricard Group in Portugal Statement

"Since 2004, Chivas Regal is related to sailing, either through international advertising campaigns, either through public relations, sponsoring and events, performed in Portugal.     
Sailing is a very rich communication territory and relevant for the targeted Chivas consumer, namely because the sailing world combined values, are precisely the same as Chivas, i.e., escape, relax, nature, contact with the sea, release daily stress, together with some classicism and glamour. 
In Portugal, the brand focused its position on the sailing world through “Catamaran Chivas” that is used to provide consumers, clients, VIP’s and journalists a “Chivas Experience”, thereby transmiting the values of the brand signature “THE CHIVAS LIFE”.
Towards to strengthen the combination between Chivas and sailing world in Portugal, in July 2007, Chivas Regal organized its first regatta. “The 1st Chivas Sailing Cup” in Lisbon, that had the presence of more than 70 boats, and where were about 1.500 people.
For the success of all this sailing initiatives in Portugal, has been crucial the support and partnership with Terra Incógnita, company that strives by accuracy, quality and professionalism, necessary to be associated to a prestigious international brand as Chivas Regal.”

Filipa Sá
Marketing Manager
Grupo Pernod Ricard Portugal