Communications Manager Ericsson in Portugal Statement

"Ericsson has built his global reputation based on fundamental values as Respect, Professionalism and Persistence, fundamental characteristics applied on the sailing world, either in competition between teams, either on challenge of nature.
Ericsson becomes linked with sailing, through its participation at Volvo Ocean Race, on the  2005-2006 and 2008-2009 editions, regarding the fact that this race reflects the complex communications global market; speed, high-technology, fierce competition and extreme environment.
Taking all advantages that sailing world offer, between them, sea contact, socializing between teams and entertainment, Ericsson in Portugal decided to invest on the events organization to its collaborators, clients and other stakeholders, in order to provide leisure and benefit inter-human relations.
The bet of Ericsson in Portugal sailing is based on the partnership started in 2007 with ATR and has been crucial for the success of our activities. We consider that ATR is also ruled by one of Ericsson values – Professionalism – that took us to reinforce this partnership, in the beginning of 2009, extending our support to four boats and creating “Ericsson Sailing Academy”
 

Joana Ai Quintas
Communications Manager
Ericsson Portugal