Throughout history Parmalat has focused in sponsorship mainly related to sports, namely Ski, Formula 1, football and more recently, Sailing.

Parmalat international success it should also be well known through sponsorships that allowed Parmalat’s name has been spoken all over the world through numerous successes achieved by the sponsored.
 

Decides to stay intimately related to nautical (water) sports, in 2004, through TI/ATR P, placing the image of two of its brands, SANTAL AND ACTIVE DRINK and UCAL, in sailboats with 10meters long, Grand Surprise models.
 

Beeing not just an excellent communication tool, Sailing potentiates leisure times and equally drives human relations through implicit teams spirit. Based on these factors, Parmalat makes use of sailing to organize events with its employees, providing moments of total well-being.
 

In 2008, Parmalat renews with Terra Incognita/ATR Portugal for more two years, with its two boats.